David L. Bunzel, Santa Clara Consulting Group, Managing Director
Optical Storage Technology Association, President

Digital Rights, What About the Consumer?

Biography

David Bunzel is the founder and managing director of Santa Clara Consulting Group (SCCG), a market research and consulting firm. SCCG started its coverage of the data storage market in 1981. Initially, the company focused on flexible media products (diskettes and 1/2" tape products). Later, SCCG added other cartridge tape back-up drives and media. SCCG currently publishes reports on the optical disc market (CD Tracker and DVD Tracker) and the USB Flash Drive market (USB Flash Tracker). Other industries the company has been involved with include the rechargeable battery, HDD component, and printer supply markets.

Prior to his involvement with SCCG, David held a variety of marketing and international sales positions with CompuVision, FMC Corporation, and Hormel Foods Corporation.

In early 2002, David was elected president of the Optical Storage Technology Association (OSTA), an industry trade group that helps develop standards to enhance and expand the use of optical storage products.

David graduated with a B.A. from University of Wisconsin and a Masters of Business Administration from Santa Clara University.