
As the competitive dynamics in the delivery of video to the home increase, cable operators are offering more compelling services designed to attract new subscribers and derive new incremental revenues from their existing subscribers. This presentation gives an overview of the services in use and being planned along with insight into the marketing research identifying those services of most interest to subscribers.
Dr. Ken Morse has more than 20 years of software development
experience during which time he has co-founded four companies. In his current
role with Scientific-Atlanta, Ken is responsible for ensuring that Scientific-Atlanta
is a leading supplier of digital cable solutions by driving the architecture
and direction of Scientific-Atlanta's digital set-top platforms.
Prior to joining Scientific-Atlanta, Ken was a founder and
the CTO of PowerTV, Inc., now part of Scientific-Atlanta. Here he and his team,
along with their set-top partners, brought the first IP-based digital
interactive television system to the mass market, providing the software
platform and services for over 20 million digital interactive set-tops in North
America today.
Prior to working at PowerTV, Ken was a member of the team
that developed the first Hardware Reference Platform for Multi-media consumer
electronics devices at Kaleida Labs, an Apple-IBM joint venture. Ken was also a
founder of Ultra Digital Systems and MTL where he developed DSP Development
systems and video compression schemes for PC multi-media applications.
Ken’s first foray into business was in 1981 when he received
a Commodore Vic-20 and founded a company offering fast loaders and encryption
schemes to the software duplicating industry.
Ken attended the University of Liverpool and holds a Ph.D in
Electronic Engineering and a B.Eng in Electronic Engineering. He is a member of
Institute of Electrical and Electronics Engineers, Association
for Computing Machinery, and the Society of
Cable Telecommunications Engineers.