The
digital tsunami continues as consumers navigate through the complex world of
entertainment devices and technologies, creating their own digital identity.
Today, we are in a mature time-period where highly evolved products and
services are reaching the mainstream market letting consumers access, download
or play their content anywhere. Regardless if it is on their PC, television,
iPod, cell phone or home network, this digital lifestyle is creating an insatiable appetite for more storage, and the opportunities
are abound. The next big industry battle is for the living room - will the PC or the
TV win? Regardless, there are still many challenges ahead. Interoperability,
digital rights management, security, standards, and unified protocols are
prohibiting the digital lifestyle to become truly
effortless and ubiquitous throughout the home. Who is going to provide
consumers with most value and the most compelling digital entertainment
experiences? In his keynote, Mike Cordano will look at new developments, trends
and opportunities driving the digital lifestyle, and explain how storage will
expand the features, capabilities and experiences for consumers.
Brendan Collins is Vice President of Marketing, Core Products at Maxtor Corporation, responsible for all marketing activities related to the company’s core hard disk drive operations. These include market research, market segment planning, product planning, technical standards, and product marketing responsibilities for enterprise, client, and digital entertainment and consumer electronics markets.
Mr. Collins has over 20 years of storage and computer related experience with a diverse range of skills. Strong background and experience in electrical and test engineering (EE equivalent).
In his previous role as Director of Product Marketing for Enterprise Storage hard disk drives at both Quantum Corporation and Maxtor, he conducted quarterly technology and product planning reviews with all major system (HP, Dell, and IBM) and Subsystem OEMs (EMC, Network Appliance, etc).
Mr. Collins spent his earlier years at Digital Equipment in Ireland
in various computer system roles, and later transferred to Germany as part
of a start-up team for a new storage facility. He managed a 400-person disk
drive manufacturing operations group before leaving for Colorado Springs,
where he was responsible for all aspects of product development for a family
of 5 ¼” drives. This included design engineering, manufacturing, and
marketing.