Stephen DiFranco, Consultant

Biography

Formerly Vice President, Corporate Marketing for Maxtor Corporation, Steve is now a marketing consultant. He joined Maxtor in May 2002 and was responsible for Maxtor’s global marketing strategy including all marketing activities, channel development, corporate branding initiatives, and marketing communications.

Prior to joining Maxtor, Mr. DiFranco served as the executive vice president of marketing for WebGain, Inc., a software provider for enterprise companies. From 1998 to 2000, Mr. DiFranco was director of marketing for Iomega Corporation, and held the general manager role for its professional products and business division.   Before Iomega, Mr. DiFranco was with Sony Electronics, Inc. from 1989 to 1998. During his decade with the company, he held senior marketing positions.  Mr. DiFranco also acted as Sony's spokesperson on the economic impact and professional application for DTV, and served as liaison to network TV executives on issues relating to implementing DTV for sports production.