Entertainment Storage Alliance Entertainment Storage Alliance





Shawn DuBravac
Keynote Speaker: Shawn DuBravac, Ph.D, Chief Economist and Senior Director Of Research, Consumer Electronics Association (CEA®)

Paul Wassenberg
Paul Wassenberg, SATA-IO and Marvell

Rakesh Cheerla
Rakesh Cheerla, Smart Modular

Rich Fetik
Rich Fetik, Data Confidential

Richard Leonarz
Richard Leonarz, Samsung

Rob Enderle
Rob Enderle, The Enderle Group

Robert Thibadeau
Robert Thibadeau, Wave Systems

S. Merrill Weiss
S. Merrill Weiss, Merrill Weiss Group

Satish Lakshmanan
Satish Lakshmanan, SanDisk

Scott Glenn
Scott Glenn, SanDisk

Scott Jeschonek
Scott Jeschonek, Avere Systems

Shreyak Shah
Shreyak Shah, DataDirect Networks

Thomas Rivera
Thomas Rivera, HDS

Tom Burniece
Tom Burniece, Tom Burniece Consulting

Tracey Doyle
Tracey Doyle, HDS

Travis Andersen
Travis Andersen, Washington State University

Wael Noureddine
Wael Noureddine, Chelsio

Walt Hubis
Walt Hubis, Hubis Technical Assoc.

Zhenchao Yang
Zhenchao Yang, Brigham Young University

Keynote Speaker: Jeff Qin, Capacity Management Enginer, Facebook

Richard Mark Soley
Keynote Speaker: Richard Mark Soley, Executive Director, Industrial Internet Consortium

Adam Roberts
Adam Roberts, SanDisk

Alex Grossman
Alex Grossman, Quantum

Ben Bloom
Ben Bloom, Akamai

Ben Masek
Ben Masek, Sony Media Cloud Services

Bob Noseworthy
Bob Noseworthy, University of New Hampshire InterOperability Laboratory (UNH-IOL)

Brian Campanotti
Brian Campanotti, Front Porch Digital

Bridget Warwick
Bridget Warwick, Avalanche Technology

Chris Bross
Chris Bross, DriveSavers

Cirina Catania
Cirina Catania, The Catania Group

Dan Boggs
Dan Boggs, Panzura

Danny Shapiro
Danny Shapiro, nVidia

David Reinsel
David Reinsel, IDC

Don Gabriel
Don Gabriel, EchoStar

Eden Kim
Eden Kim, Calypso Systems

Eric Herzog
Eric Herzog, Violin Memory

Eric Markow
Eric Markow, Bel Air Internet

Hillel Kolodner
Hillel Kolodner, IBM

Hossein ZiaShakeri
Hossein ZiaShakeri, Spectra Logic

Ian Hamilton
Ian Hamilton, Signiant

Ian Trow
Ian Trow, Harmonic

Jason Adrian
Jason Adrian, Facebook

Jeff Lin
Jeff Lin, Intel

Jeffrey Stansfield
Jeffrey Stansfield, Advantage Video Systems

Jim Handy
Jim Handy, Objective Analysis

Jim Pappas
Jim Pappas, Intel

John Chen
John Chen, TrendFocus

John Kim
John Kim, Mellanox Technologies

John Rydning
John Rydning, IDC

Jorge Campella
Jorge Campello, HGST

Josef Marc
Josef Marc, Archimedia Technology

Lance Dover
Lance Dover, Micron


Some of Our 2015 Presenters


Preconference Program: Saturday January 3, 2015

1:00 PM to 5:00 PM SNIA Tutorial:

1:00 1:45 PM “Practical Secure Storage: A Vendor Agnostic Overview” – Walt Hubis
1:50 – 2:35 PM “Reforming EU Data Protections…No Ordinary Sequel” – Thomas Rivera
2:40 – 3:25 PM “What you should know about Solid State Storage” – Marty Czekalski
3:30 – 4:15 PM “Enterprise Applications: How to create a Synthetic Workload Test" – Eden Kim
4:15 – 5:00 PM “Massively Scalable File Storage” – Philippe Nicolas

Day 1 Sunday January 4, 2015

To download ALL of the presentations as a .zip file click HERE

7:30 to 8:00 AM Continental Breakfast Sponsored by DDN

8:00 to 8:15 AM Introduction: Tom Coughlin, Coughlin Associates View this Presentation

8:15 to 9:45 AM
A1: Creative Storage: Looking for Storage for High Resolution Content Capture and Production
Sponsored by Quantum
This session addresses digital storage and the requirements for capturing, rendering, editing and archiving content. File-based and increassingly object-based workflows, 4K and even 8K content, as well as multi-camera video are transforming the media industry. Larger content libraries support an increasing diversity of content delivery methods while raw video content of several petabytes is not uncommon for a single project.
Moderator: Andy Marken, Marken Communications View this Presentation
Shreyak Shah, DataDirect Networks View this Presentation
Josef Marc, Archimedia Technology View this Presentation
Hillel Kolodner, IBM View this Presentation
Ian Trow, Harmonic View this Presentation
Alex Grossman, Quantum View this Presentation

Eric Herzog, Violin Memory
Joe Arnold, SwiftStack

9:45 to 10:00 AM Morning Break Sponsored by Smart Modular Technologies

10:00 to 10:30 AM Keynote 1: Jeff Qin, Capacity Management Enginer, Facebook
"Facebook Storage Infrastructure: Past, Present and Future"
View this Presentation

10:30 AM to 12:00 PM
B1: Finding and Keeping It Safe: Protecting, Finding, Storing and Recovering Personal and Commercial Content
Sponsored by Trusted Computing Group
This session covers the challenges facing security and protection of stored content, including content on mobile devices as well as at home and in the cloud. Finding secure content requires indexing and the creation of metadata and this session will look at metadata creation and use. Standardized security products are making data security easier than ever while enabling desired content sharing. In addition to content security other content protection topics will be covered such as content recovery.
Michael Willett, Robert Thibadeau
Michael Willett, independent consultant to Samsung View this Presentation
Chris Bross, DriveSavers View this Presentation
Michael Willett, independent consultant to Samsung View this Presentation
Robert Thibadeau, Bright Plaza View this Presentation
Richard Fetik, Data Confidential View this Presentation
Sean Barry, Kroll OnTrack
Lance Dover, Micron
Scott Glenn, SanDisk

12:00 to 1:30 PM Lunch and Exhibits: Sponsored by SanDisk

1:30 to 2:00 PM Keynote 2: Michael Lee, Director of Testbeds, Industrial Internet Consortium
"The Industrial Internet: Opportunities, Disruptions & Standards"
View this Presentation

2:00 to 2:45 PM
C1: Analyst Perspectives: What Will Cloud Storage Do to Local Storage?
Sponsored by Coughlin Associates
Learn what storage technologies VCs are investing in as tomorrow’s opportunities. What do leading analysts think will be the balance between storage in the cloud, in local storage systems, consumer electronics and computers? What are the trends and technologies that will drive the growth of the professional entertainment and consumer storage markets?
Melissa Perenson, Journalist
Matt Bryson, ABR Investments View this Presentation
John Rydning, IDC View this Presentation
Jim Handy, Objective AnalysisView this Presentation
Rob Enderle, Enderle Group

2:45 to 3:15 PM Afternoon Break and Networking Sponsored by Drive Savers

3:15 to 4:00 PM
D1: Speed is the Need: High Performance Data Center Fabrics to Speed Networking
Sponsored by Optical Cables by Corning
A panel of speakers representing three commercially-available high-performance fabrics, InfiniBand, iWARP and RoCE, will provide an overview of their capabilities. The moderator, Jim Pappas of Intel, co-chair of the InfiniBand Trade Association, will talk about the importance of standards-based fabrics, and also the importance of compliance and interoperability testing.
Organizers: Jim Ryan and Jim Pappas, Intel
Moderator: Jim Pappas, Intel View this Presentation
Mike Jochimsen, Emulex
Wael Noureddine, Chelsio Communications
John Kim, Mellanox Technologies
Bob Noseworthy, University of New Hampshire
Jennifer Dietz, Intel

4:00 to 5:00 PM
E1: Evolve or Die! : Storage Developments Drive New Storage System Options
Sponsor by Diablo Technology
Find out about exciting new storage devices, device interfaces and systems architectures for computers, mobile devices, and enterprise storage systems including thin client computers with cloud access, SSD-based computer and hybrid and dual storage computers and storage systems offering the advantages of flash memory and hard disk drives in various combinations.
Mike McKean, Synapse Design
• Jerome McFarland, Diablo Technologies View this Presentation
Michael Smullen, Samsung Semiconductor View this Presentation
Bridget Warwick, Avalanche Technology View this Presentation
Adam Roberts, SanDisk View this Presentation

5:00 to 6:00 PM
F1: New Hollywood: Technology Allows Us to Do More with Less
Sponsored by Advantage Video Systems
Hear industry insiders and solution suppliers discuss how independent video professionals can have cutting edge tools and compete in a rapidly evolving industry. Find out how to win awards without a big budget and with a limited project schedule. Learn about which digital storage services are designed for the needs of the great number of smaller media organizations.
Moderator: Larry Jordan, Digital Production Buzz
Larry O’Conner, OWC View this Presentation
Cirina Catania, Catandia Group
Jeff Stansfield, Advantage Video Systems View this Presentation
Yahya Mirza, Aclectic Systems

6:00 to 8:00 PM Reception - Sponsored by HDDFA, The Entertainment Storage Alliance and IEEE Region 6
                              Music performed by Yahya Mirza

Day 2 Monday January 5, 2015

7:30 to 8:00 AM Continental Breakfast Sponsored by Lite-On Storage

8:00 to 8:45 AM
A2: Storage Visions 2015 Rising Stars, Young Engineers Panel
Sponsored by IDC
You do not want to miss this engaging and fast-paced panel where we will be tapping into the minds of today’s youngest and brightest engineers. Among the topics Mr. Reinsel will be exploring include the technological lines between privacy and personalization, the hype and heresy around wearables, as well as the passion and purpose driving each of these young bright minds. Bring your questions, queries, and quandaries (and maybe a job application or two!) and get them addressed by these young rising stars within the IEEE community. This is sure to be a real crowd-pleaser of a session, so don’t be late!
David Reinsel, IDC
Travis Anderson, Washington State University
Zhenchao Yang, Brigham Young University
Mario Milicevic, University of Toronto
Mathew Carias, University of Toronto
Elie Rosen, Rutgers University

8:45 to 9:15 AM Keynote 3: Zack Deiri, Senior Vice President of Business Development for Enterprise & Data Storage, Samsung Semiconductor Inc.
"Storage: An Historic Shift in Data Center Thinking"
View this Presentation

9:15 to 9:30 AM Morning Break Sponsored by Kroll On-Track

9:30 to 10:30 AM
B2: Piping Up—Wires and Spectrum—Transporting Big Data into the Future
Sponsored by Akamai
As file sizes continue to grow and the number of users and files increase dramatically, moving content to be available wherever and whenever through the Internet becomes more difficult. Cloud storage is the key, but there remain challenges & rewards for getting content to where it is needed quickly and securely and in the required format, especially given the array of consumer electronic devices and screen sizes amidst several operating systems. There are many opinions as to how the future of content transport will evolve. This includes what will occur with extensive installation of fiber by telcos, cablecos and Google. There is also considerable discussion of how sales of spectrum will impact the growth as society becomes increasingly mobile. This panel will take a close look at the future, envisioning content transport into the future.
Moderator and Organizer: Marty Shindler, The Shindler Perspective
Ben Bloom, Akamai
Don Gabriel, EchoStar
Eric Markow, Bel Air Internet
Ian Hamilton, Signiant
Michelle Munson, Aspera

10:30 AM to 12:00 PM
C2: Saving the Best to Last: Long Term Content Protection and Archiving
Sponsored by SMPTE
High resolution content won’t last forever unless content owners create a rational archive that includes good metadata and digital asset management. Today’s archives serve as active libraries for a multitude of content distribution networks as well as long-term content repositories. As the complexity and resolution of digital content increases, archiving technology will play a bigger role in making sure today’s content survives. This session will help you with your long term data protection plan.
Dennis Waid, Peripheral Research
Brian Campanotti, Front Porch Digital View this Presentation
S. Merrill Weiss, SMPTE View this Presentation
Jason Adrian, Facebook View this Presentation
Hossein ZiaShakeri, Spectra Logic View this Presentation
Karl Paulsen, Diversified Systems View this Presentation
David Cerf, Crossroads Systems
Scott Jeschonek, Avere Systems

12:00 AM to 1:00 PM Lunch and Exhibits Sponsored by Aspera and Akamai

1:00 to 2:30 PM
D2: The Sky’s the Limit: Opportunities and Challenges for Consumer and Enterprise Cloud Storage
Sponsored by Samsung
Distributing content as well as on-line back-up and disaster recovery are driving demand for remote storage. Cloud storage now includes personal clouds as well as storage as a service. This session exposes the storage requirements and trends for on-line content delivery and remote storage as well as storage technologies to support cloud storage services. Learn about new business opportunities and how they’ll impact the growth and use of storage in this growing market.
Tom Burniece, Burniece Consulting
Noam Shendar, Zadara Storage View this Presentation
Dan Boggs, Panzura View this Presentation
Richard Leonarz, Samsung Electronics View this Presentation
Satish Lakshmanan, SanDisk View this Presentation
Michelle Munson, Aspera View this Presentation
Tracey Doyle, HDS
Ben Masek, Sony Media Cloud

2:30 to 3:00 PM
Keynote Speech 4: Shawn DuBravac, Ph.D, Chief Economist and Senior Director Of Research, Consumer Electronics Association (CEA®) View this Presentation
"Digital Destiny: How the new age of data will change the way we live, work, and communicate"

3:00 to 4:30 PM
E2: New Applications, New Technologies—What’s Ahead for Content Storage?
Sponsored by SATA-IO
What storage technologies will provide tomorrows’ content storage needs and what new applications will that make possible? Find out about the latest in storage technologies such as hard disk drives, solid state drives, flash memory, and brand new storage technologies and how they are being used in evolving storage architectures. Learn about new software and system architectures to deliver effective, green and speedy storage devices and networks.
John Chen, TrendFocus
Jorge Campella, HGST View this Presentation
Marty Czekalski, SCSI Trade Association View this Presentation
Mayur Shetty, Seagate Technology View this Presentation
Paul Wassenberg, SATA-IO and Marvell View this Presentation
Rakesh Cheerla, Smart Modular View this Presentation

4:30 to 5:00 PM Afternoon Break Sponsored by SanDisk

5:00 to 6:30 PM
F2: Storage for Consumers: At Home and in the Car
Sponsored by IEEE
Storage plays a critical role in consumer electronics. All our stuff lives on these devices. Consumers use storage in the cloud, in their homes, in their mobile devices and in their vehicles. It won’t be long before they are using it in their clothing. Find out about the biggest market in the world—us!
Rob Enderle, Enderle Group

Danny Shapiro, Nvidia View this Presentation
Matt Pahnke, NETGEAR View this Presentation
Liz Conner, IDC
View this Presentation
Jeff Lin, MobileBench Consortium View this Presentation

6:30 PM Conference Ends

Exhibit Hours

Day 1 (Sunday January 4, 2015): Noon to 8 pm

Day 2 (Monday January 5, 2015): Noon to 5:00 pm

Research Development Consultants Inc. ©2014 Research Development Consultants Inc. Entertainment Storage Alliance Entertainment Storage Alliance