The 2005 Storage Visions^TM Conference
          January 4th and 5th, 2005
     The Las Vegas Convention Center

Stick with the winners. Enjoy innovative solutions for digital content. Hear the latest digital content buzz from industry leaders. Find out what’s REALLY going on in the entertainment value chain and how those trends can benefit your company from the experts at Turner Broadcast, IBM Global Media and Entertainment, Microsoft, Scientific Atlanta, MPAA, Kasenna, Seagate, Maxtor, GS MagicStor, M-Systems, Agere Systems, Marvell, Atmel, Toshiba, and many others.

Join CEOs, industry leaders, manufacturers, and end users at Storage Visions 2005, where Digital Storage converges with Content Creation and Delivery. Storage Visions^TM 2005 Conference and the Consumer Electronics Association (CEA) are partnering to promote digital storage and the entertainment content value chain.

Find out how digital content will be created, protected, and stored from the executives, analysts, and professionals at the forefront of digital technology.

What industry leaders are saying...

“Exciting advancements in digital content creation are driving tremendous opportunities for storage. Storage Visions 2005 promotes the importance of storage to this growth market.”
Mike Cordano, Executive Vice President of Worldwide Sales and Marketing, Maxtor

“Storage Visions is the conference of choice to learn about storage in entertainment and consumer electronics.”
Mark Ferelli, Editor in Chief of Computer Technology Review

“As the hard drive continues its move from the computer to the home and car, and even into your pocket, the Storage Visions conference will be the key event for idea exchange.”
Pat O’Malley, Seagate Senior Vice President of Consumer Electronics

“Across the show floor, attendees can see the increasing array of consumer electronics products that incorporate digital storage. Storage Visions 2005 will help our attendees and the consumer electronics industry at large better understand and take advantage of this trend and the overall content value chain”
Gary Shapiro, President and CEO of the Consumer Electronics Association

If you are a user, manufacturer or reseller of digital content solutions, learn how you can speak, exhibit, or sponsor at Storage Visions 2005. Call Tom Coughlin at 408-978-8184.

Agenda for 2005 Storage Visions Conference:

Day 1:  Tuesday, January 4, 2005

11:00 Registration

11:30 Lunch

12:15 Welcome and Introduction, Tom Coughlin, Coughlin Associates

12:30 Keynote on Content Creation

·        Clyde D. Smith, Turner Broadcasting

·        Bob Wilson , Modulus Video

1:30 1-A.  Storage for Acquisition, Post-Production, Archiving and      Distribution

            Moderator:  Dennis Waid, Peripheral Research

This session examines the unique storage requirements for content creation, distribution and management by some of the largest players in this market segment.

·        Peter Fasciano, Avid

·        Steve Canepa, IBM Global Media and Entertainment Industry, The Role of Storage in Production and Distribution

·        Channing Lai, SeaChange

·        Steve Atkinson, SGL, Storage Management Schemas for a Broadcast Environment

·        Gordon Hughes, CMRR/UCSD, Hard Disk Best Storage Practices for Entertainment and Consumer Electronics

3:00 1-B.  Media Storage Markets and Applications

            Moderator:  Lance Levanthal, Blade Systems Alliance

In-depth analyst insights into markets and applications for the creation, management and distribution of digital media including consumer markets.

·        Tom Coughlin, Coughlin Associates, The Content of Storage

·        Jim Handy, Semico, Flash or HDD - What Will Consumers Want?

·        Dick Zech, Advent Group, A Bright Future for Optical Storage

4:15 Break

4:30 1-C.  Financial Viewpoints on Entertainment and Consumer Storage

            Moderator:  David Takata, Engage Capital

This session features experts on the business aspects of the entertainment and consumer electronics industry and the business end of storage integration into the content value chain.

·        Brian Hertzog, T. Weisel

·        Harry Blount, Lehman Brothers

·        Jeff Hinck, Vesbridge Partners

5:30 Reception and Conference Awards

Storage Visions presents awards are presented for innovative products and services from the digital content value chain.  All the disk drive companies will be recognized for the shipment of the 2-billionth cumulative hard disk drive during 2004.

Day 2:  Wednesday, January 5, 2005

7:30 Breakfast

8:00 Morning Keynote Talk

          Pat O’Malley, Seagate Technology

9:00 2-A.  Storage for Mobile Consumers

          Moderator:  Jim Porter, DISK/TREND

Small data storage products drive new mobile content oriented consumer applications. This session features the market leaders and innovators in this rapidly developing market segment.

·        Zack Weisfeld, M-Systems, The Big Shot:  A Multimedia Memory Challenge for Feature Phones

·        William Billowitch , Agere, Driving out cost, size and power consumption in portable HDD storage

·        Nelson Chan, SanDisk, Mobile Phones—Meeting The Storage Challenge

·        David Proctor, Microsoft Portable Media Center, New Scenarios forPortable Media Usage

·        Becky Smith , Hitachi GST, Hitachi’s Formula for Success in Small-Form-Factor Disk Drives

    Additional Q&A Panel Members: Joel Hagberg , Fujitsu and Haldun Arin, GS Magic

10:30 Break Sponsored by Fujitsu

10:45 2-B.  Digital Storage in Your Living Room

          Moderator:  Tom Coughlin, Coughlin Associates

The multi-terabyte home is coming! This session explores what this massive amount of digital storage bring to the living room and other parts of the digital house and what new demands are made on storage suppliers?

·        Conrad Maxwell, NetCell, Expanding Home Storage Can Be a Big Problem

·        Mark Hartney, Silicon Image, Reliable High Capacity CE Storage for the Home

·        Mike Alexenko , Maxtor, Building the Digital Living Room

·        Josh Peterson, HP and Blu-ray Disc Association Representative, Next Generation Optical Storage: What Blu Can Do for You?

·        Ken Morse, Scientific Atlanta

·        Dale Gilliam, The Diffusion Group

Additional Q&A Panel Members: Mike Harris, Digital 5

12:15 Lunch and Keynote Speaker

          Brendan Collins, Maxtor, Driving the Digital Lifestyle

1:45 2-C.  Integrating Storage in Consumer Electronics (Sponsored by Marvell)

          Moderator:  Alan Armstrong, Marvell

In this session storage vendors and integrators show how storage will become embedded in our daily lives. Industry experts address the speed and options for storage integration into consumer devices and requirements for storage architectures to meet performance and price points that will drive widespread use.  This will include the new CE-ATA initiatives. 

·        Neil Robinson, ARM, Future portable consumer products with HDD

·        Mehdi Bathaee, Atmel

·        Thomas Su, GS Magic, Vertical Integration of CE Products with HDD

·        Knut Grimsrud, Intel, CE-ATA: Storage Interface for Handhelds

·        Scott Maccabe, Toshiba, Storage Meets CE: The New Frontier

·        John Osterhout, Hitachi GST

3:15 2-D. Challenges for the Content Delivery and Reception Market

          Moderator:  Stephen DiFranco, Consultant

This session addresses challenges that need to be dealt with for widespread use of content delivery and consumer electronic applications such as digital asset management, as well as search and storage capabilities.

·        Mark Gray, Kasenna, Network Based Content Delivery

·        David Bunzel, Optical Storage Technology Association, Digital Rights: What About the Consumer?

·        Brad Hunt, Motion Picture Association of America, DRM and Content Protection—Enabling PVRs and Digital Home Networking

·        Scott Kipp, All Digital, Alternative Television Models: IPTV and DTV

4:30 Break - Sponsored by Hitachi Global Storage Technologies

4:45 2-E.  New Developments and Challenges in Content Storage

          Moderator: Ron Dennison, Research Development Consultants

Late breaking products and new technologies for data in media storage applications are presented in this session and challenges and choices in storage options are explored.

·        John Best, Hitachi, The Coming Explosion in HDD-Enabled Digital Devices

·        Paul Cochrane, Consultant, Enclosure Design for Consumer Electronic Storage

·        Tom Ruwart, University of Minnesota Intelligent Storage Consortium, Object-Based Storage for Entertainment

·        Liz Murphy, InPhase, They said it couldn’t be done – but Holographic Data Storage is now real

Additional Q&A Panel Members:

     Additional Q&A Panel Member: Mike Chenery, Fujitsu

6:15 End of Conference